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Marketing and Sponsorship

Marketplace Roundup: Pirelli To Sponsor Spanish, Hungarian Grands Prix

Pirelli "is to become the title sponsor for both the Spanish Grand Prix and the Hungarian Grand Prix in 2014." The Italian firm, sole supplier for the F1 World Championship, "will lend its support to both European rounds and will be known as the Gran Premio de Espana Pirelli (Spain) and the Pirelli Magyar Nagydij (Hungary)" (CRASH, 3/5). ... Czech automobile manufacturer ŠKODA has extended its sponsorship as official vehicle partner of the Tour de France through '18, as brokered by French marketing company ASO. The deal includes nine other races, including the Tour of Spain (Vuelta), which the company has sponsored since '11 (ŠKODA). ... Pro 12 rugby side Connacht Rugby announced a new three-year partnership with Irish firm Murray Timber Group beginning this summer. The Murray Timber Group logo will appear on Connacht Rugby playing shirts (Connacht Rugby). ... The South African FA announced that the Motsepe Foundation would sponsor the SAFA Second Division League for the next five years. The league will now be known as the ABC Motsepe League and will carry a first prize of R1-M ($93,000) to the winning team, of which R200,000 ($18,700) will be used for development purposes. The runner-up prize will be R500,000 ($46,700), of which R100,000 ($9,300) will be used for development purposes. The partnership will also explore ways to develop administration at all levels to establish sound management of the league and improve football administration in the country (SAFA).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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