Marketing and Sponsorship

Bookmaker Betfred Becomes Grand National Official Betting Partner In Three-Year Deal

3.6.2014

Bookmaker Betfred has signed a three-year deal to be the official betting partner for the Crabbie’s Grand National Festival in April, according to Chris Wright of the LIVERPOOL ECHO. The deal sees Betfred "take sponsorship of three races at the three-day meeting" -- the Betfred Bowl Steeple Chase on Grand Opening Day, the Betfred Mobile Mildmay Novices’ Steeple Chase on Ladies Day and the Betfred TV Handicap Steeple Chase on Grand National Day. Betfred "is the world’s biggest owner-operator bookmaker with a retail estate of more than 1,370 shops." The Crabbie’s Grand National Festival runs from April 3-5, "culminating in the 167th running of the Grand National" -- first run 175 years ago (LIVERPOOL ECHO, 3/4).

PREVIOUS Sports Betting Provider Tipico Becomes New Title Sponsor Of Austrian Football Bundesliga NEXT Paddy Power's Controversial Oscar Pistorius Ad Pulled After Record Complaints

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/06/Marketing-and-Sponsorship/Betfred.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/06/Marketing-and-Sponsorship/Betfred.aspx