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SBD Global/February 25, 2014/Marketing and Sponsorship
Adidas To Roll Out 'HomeCourt' Concept In Emerging Markets As Part Of New Retail Drive
Published February 25, 2014
Adidas "aims to replicate a sports stadium experience at flagship stores around the world, part of an effort by the German sportswear firm to make more direct sales, particularly in emerging markets ," according to Emma Thomasson of REUTERS. Adidas said in a statement that its "HomeCourt"...