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SBD Global/February 24, 2014/Marketing and Sponsorship
German Car Brand Opel To Continue Football Sponsorship Deals
Published February 24, 2014
German car brand Opel "has signed early contract extensions with Bundesliga clubs Bayer Leverkusen and SC Freiburg," according to EIFEL ZEITUNG. Opel, which is a subsidiary of General Motors, "will therefore again sponsor four Bundesliga clubs during the '14-15 season as it is certain that...