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Marketing and Sponsorship

Int'l Handball Federation Generates Record Revenue Through Marketing Deal

The Int'l Handball Federation "is generating record revenue through a marketing deal," according to the SID. The IHF reportedly is receiving around 20M Swiss francs ($22.1M) from the organizing committee of the 2015 Men's Handball World Championship in Doha, Qatar. IHF President Hassan Moustafa said, "That's a record result for the IHF." The IHF "has increased its marketing revenue by 10 times since '07," when Germany and France hosted the men's and women's world championships, respectively (SID, 2/5).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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