Australian Institute Of Sport Unveils New Logo, 'Winning Edge' Document For Future
Australia's fall from the top five Olympics nations has forced the Australian Institute of Sport "to rebrand itself," according to Margie McDonald of THE AUSTRALIAN.
A new gold logo "has replaced the old one, and a greater push to market the AIS's facilities and expertise has begun." The best minds in sport came together and created the "Winning Edge" document for future performance outcomes in the post-London environment. The new logo "is one part of the AIS changes." The other key components are:
- The Winning Edge policy thrashed out between the major sport stakeholders, headed by the Australian Sports Commission and Australian Olympic Committee.
- The push for greater commercial use of the AIS's cutting-edge facilities, which in turn could attract more sponsors (THE AUSTRALIAN, 2/3).