Australia's Seven Network Secures Broadcast Rights For Masters Golf Tournament
The Seven Network has "secured broadcast rights" for The Masters golf tournament, according to Michael Bodey of THE AUSTRALIAN. The multi-year deal brings The Masters to Seven for the first time since the '80s, "when Nine secured the rights." The deal is "believed to have been in negotiations for many months with at least one other network in competitive bidding." Seven's agreement with Augusta "extends beyond exclusive free broadcast television rights to online, IPTV, mobile and Hybrid Broadcast Broadband Television." Seven will work with U.S. broadcasters CBS Sports and ESPN for the April tournament (THE AUSTRALIAN, 1/27).