Bloomberg TV Africa Launches Weekly Football Show 'Football Dynamics'

Bloomberg TV Africa launched "Football Dynamics," a new studio-based show combining analytics from Bloomberg Sports with expert opinion to give viewers the inside track on the game's hot topics and focus on distinctive, data-driven football insights. Bloomberg Sports is teaming up with Bloomberg TV Africa, part of the Optima Media Group. Fronting the show will be journalist and former CNN Int'l business travel news correspondent Ayesha Durgahee, who will be joined every week by former Nigeria Int'l Efan Ekoku and BSports contributors -- British football journalists Ben Lyttleton and Dave Farrar. Regular features will focus on standout performances of the week across the top five European leagues along with a World Cup segment, "Road to Rio," which will track the campaigns of the five African nations headed for Brazil using BSports projections (Bloomberg).