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Marketing and Sponsorship

Eugenie Bouchard A Marketer's Dream; Agent Says She Can Challenge Maria Sharapova

Canadian tennis player Eugenie Bouchard's agent "believes the new golden girl of tennis can surpass Maria Sharapova as arguably the most marketable female athlete on the planet," according to Michael Chammas of the SYDNEY MORNING HERALD. The 19-year-old Canadian "has turned heads during her Austral...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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