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Marketing and Sponsorship

Marketplace Roundup: Western Province Rugby Enters Three-Year Deal With Land Rover

Super Rugby side Western Province Rugby announced that "Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years." The Land Rover brand "will be represented on the kit of the Stormers and Western Province in Super Rugby, the Currie Cup and the Vodacom Cup tournaments, respectively" (SPORT 24, 1/21). ... ProSports Int'l, the exclusive Middle East distributor of FootJoy, "has been confirmed as the Official Apparel of the 17th Commercial Bank Qatar Masters." Dubai-based ProSports has been the tournament’s Official Apparel since '11 "and will mark its fourth successive year of sponsorship by outfitting all tournament organisers in FootJoy clothing" (GULF TIMES, 1/20). ... The Geneva Marathon for Unicef announced its partnership with Harmony, a leading chain of gyms in Geneva and the state of Vaud in Switzerland. Harmony will become the presenting sponsor to the event in a three-year deal (Geneva Marathon).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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