Menu
Marketing and Sponsorship

Marketplace Roundup: German Tennis Federation Partners With Clinton Group

The German Tennis Federation (DTB) has agreed to a sponsorship deal with Clinton Group to become the federation's official fashion partner. Clinton Group will outfit Germany's Fed Cup and Davis Cup teams for the next three years, using its women's brand Soccx and men's brand Camp David (DTB). ... Opel Romania and Liga 1 side Petrolul Ploieşti have signed a partnership deal which sees the German carmaker become the main sponsor of the team. The Blitz logo will now be featured on all club kit as part of an agreement involving local marketing and communications programs (Opel). ... Shandong Lingong Construction Machinery Co., Ltd. signed a three-year sponsorship deal to support the Asian Football Confederation on Friday as the Chinese company becomes the latest commercial backer of the continental body’s club program. In addition to supporting the AFC Champions League, SDLG’s association with club football in Asia will also see it backing the AFC Cup, the AFC President’s Cup and the AFC Futsal Club Championship (AFC).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/01/20/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/01/20/Marketing-and-Sponsorship/notes.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.