IMG Media, Sky Sports Partner To Launch New Cycling Media Brand inCycle
IMG Media and Sky Sports have partnered to launch a new cycling media brand -- inCycle. The magazine program will launch on March 19 initially as a 24-minute show over 28 weeks across a number of media platforms. InCycle will include news, features, previews and reviews around the major live int'l cycling events. InCycle will be produced by IMG Productions. It will initially be TV-led with a player, a microsite and other multimedia products to follow (IMG).