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Volume 10 No. 22
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Food Manufacturer Sadia Signs Naming Rights Partnership With Copa Do Brasil

Brazilian food manufacturer Sadia acquired the naming rights to Brazil's Copa do Brasil club tournament starting in '14, according to EXAME. Sadia announced a sponsorship with the Brazilian Football Confederation (CBF) in '13. Sadia "is replacing the event's previous sponsor, Perdigão, which is Sadia's sister brand." Both companies are part of Brasil Foods (EXAME, 1/7).

HERBALIFE JOINS FOLD: EXAME reported global nutrition company Herbalife announced a sponsorship of this year's Copa do Brasil. The partnership ensures LED exposure for Herbalife and in-stadium promotions (EXAME, 1/9).