Media Notes: Eurosport Celebrates 25th Anniversary With 'We Live For Live' Campaign
Pan-European sports network Eurosport "is celebrating its 25th anniversary and launched its 'We Live For Live' birthday campaign on Wednesday." The int'l on and off-air campaign includes 25 graphic elements, which will be visible during Eurosport programming and on site at live sporting events. In addition, it includes a marketing campaign including ads and PR and social media content (DWDL, 1/8). ... Multi Screen Media's sports channel Sony Six "has acquired the exclusive broadcast rights" to the New Zealand vs India cricket series. The 30-day tour scheduled between Jan. 19 and Feb. 18 "includes five ODIs followed by two Test Matches and will be held in New Zealand" (Indian BUSINESS STANDARD, 1/9).