Menu
Marketing and Sponsorship

NBA Kings Ink Deal With Indian Development Company, Including TV Game Ads

The NBA Sacramento Kings on Thursday announced that they "have agreed to a corporate sponsorship with Indian development company The Krrish Group," according to Ryan Lillis of the SACRAMENTO BEE. The Kings "continue to expand their links" to India following the purchase of the franchise by Kings Managing Partner Vivek Ranadive, who is a native of the country. The team said that the deal will include advertisements during game broadcasts promoting The Krrish Group's partnership with Jimboy’s Tacos in India, as well as ads "inside Sleep Train Arena and on digital platforms -- including the Kings’ Hindi-language website." The Kings said that they "expect to announce more partnerships with Indian companies" in '14. Meanwhile, Friday's game versus the Heat is one of several Kings games this season that "will be broadcast in India" (SACRAMENTO BEE, 12/27).

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/30/Marketing-and-Sponsorship/Kings-Jimboys-Tacos.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/12/30/Marketing-and-Sponsorship/Kings-Jimboys-Tacos.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.