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MP & Silva Agrees To Six-Year Deal With F1 For MENA, Bulgaria, Romania, Poland

MP & Silva and F1 have announced a six-year agreement that begins with the '14 championship. The agreement provides MP & Silva with exclusive media rights to all F1 Grand Prix races, qualifying and practice sessions on all platforms and devices for the territories of Middle East, North Africa, Bulgaria, Romania and Poland. The deal will cover MENA, Poland and Romania from '14-19 and will cover Bulgaria from '15-19 (MP & Silva). REUTERS reported the deal is "a boost for the sport after Sebastian Vettel's domination led to criticism that it had become boring for viewers." The sport "retained a very strong appeal and Middle East interest had been fuelled by races in Abu Dhabi and Bahrain." MP & Silva COO Peter Hutton said, "We've taken a long term position with the sport" (REUTERS, 12/20).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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