Brazil World Cup Draw Generates Record Online Traffic For FIFA's Digital Platforms
Football fans consumed 3.6 billion pages of FIFA.com globally during the Dec. 6 FIFA World Cup draw. As the composition of the eight groups was announced, 425,000 users were simultaneously online. It was not just FIFA.com, though, that witnessed such traffic. FIFA's app, launched on Dec. 1, saw 1.3 million downloads in its first seven days, with 10 million pages of content consumed. It was also the No. 1 sports app in 111 countries. On Facebook, FIFA's official page for the 2014 FIFA World Cup saw growth of 40% with a reach of more than 32 million (FIFA).