Brazilian government tourism authority Embratur took advantage of the live World Cup draw "to start targeting online videos at potential visitors to Brazil from key tourism markets," according to Laurel Wentz of AD AGE. Embratur worked with Sao Paulo agency Neogama "to create videos for each of 13 key tourism countries that have teams playing in next year's World Cup in Brazil." Each video "is narrated by a native of that overseas market who happens to live in Brazil, talking about the charms of the city that his country's team will play its first World Cup game in." Because no one knows the outcome of the draw in advance, "Neogama had to shoot one-minute videos for each of the 12 host cities for all the key countries." They "include the U.S., five European and five Latin American countries, and Japan." An additional film covering all the host cities "will be used in the other countries participating in the World Cup with the exception of Iran," which does not allow online media. Neogama developed the campaign, called "Sorte Sua" ("Lucky You,") "after winning the Brazilian tourism account in October" (AD AGE, 12/6).
