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Marketing and Sponsorship

La Liga Side Real Sociedad To Change Kit Supplier From Nike To Adidas After Three Years

La Liga side Real Sociedad is "set to change its kit supplier for next season from Nike to Adidas," according to Lluís Regàs of DIARIO GOL. Should the deal "go through, it would mean Nike's contract with the team lasted just three seasons and Real Sociedad would become the fourth La Liga side -- along with Real Madrid, Osasuna and Celta -- to have its kit supplied by adidas." Currently, "16 of the 20 teams in La Liga have shirt sponsorships with foreign brands." Valencia, Getafe, Granada and Levante are the "only clubs with Spanish shirt sponsors." Nike "currently serves as the kit sponsor for six of the clubs." Nike, adidas and Puma are the kit sponsors for 10 of 20 La Liga sides, "with Italian companies Macron, Acerbis and Errea providing the kits for Betis, Elche and Rayo Vallecano, respectively" (DIARIO GOL, 12/4).

La Liga Teams' 2013 Kit, Shirt Sponsors
 TEAM KIT SPONSOR  
SHIRT SPONSOR
 Almería Nike  Urcisol
 Athletic Bilbao Nike  Petronor
 Atlético Madrid Nike  Azerbaijan
 Barcelona Nike  Qatar Airways
 Betis Macron  Cirsa
 Celta adidas  Citroén
 Elche Acerbis  Giosseppo
 Espanyol Puma  Cancún
 Getafe Joma  Confremar
 Granada Luanvi
 Levante Kelme  Comunitat Valenciana
 Málaga Nike  Unesco
 Osasuna adidas  Lacturale
 Rayo Vallecano  
Errea
 Real Madrid adidas  Fly Emirates
 Real Sociedad Nike
 Sevilla Warrior
 Valencia Joma  Jinko Solar
 Valladolid Hummel
 Villarreal Xtep  Pamesa

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