Kenyan Mobile Network Operator Safaricom Buys Naming Rights To Two Sports Venues

Kenyan mobile network operator Safaricom "has bought the naming rights to two sports venues in the east of Nairobi," according to SOCCEREX. The 65,000-capacity Kasarani Stadium, and the 5,000-capacity Kasarani Indoor Arena, part of the Moi Int'l Sports Centre in the residential district of Kasarani, "have both been renamed." Safaricom will reportedly pay around $635,000 to the venues' governmental management entity, the Sports Stadia Management Board "to have the stadium renamed the Safaricom Stadium Kasarani-Home of Heroes, and the arena renamed the Safaricom Indoor Arena." The deal "will last for two years." Management and maintenance for the venues "will continue to be managed by the SSMB but Safaricom will fund corporate suite and signage refurbishments" (SOCCEREX, 12/2).