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Marketing and Sponsorship

Marketplace Roundup: Adidas To Give Away World Cup Balls To Brazilian Newborns

Adidas announced that every baby born in Brazil Tuesday, the day of the 2014 World Cup ball launch, will be given the chance to receive an adidas Brazuca ball (adidas). ... Nike and 2014 World Cup host Brazil "have teamed up" for a new 90-second film which "showcases their new kit for the five time World Cup winners." The ad features Brazil stars including Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and coach Luiz Felipe Scolari and is titled “Dare to Be Brasilian” (London EVENING STANDARD, 12/2). ... Serie B "has signed San Benedetto mineral water as a sponsor." The deal, brokered by the league’s marketing partner RCS Sport, will see San Benedetto "become the official mineral water of all 22 teams in the division" (SOCCEREX, 12/2).

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SBJ Morning Buzzcast: April 25, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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