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Poland's Ekstraklasa Considering Hosting Super Cup Match Abroad To Increase Advertising

Poland's Ekstraklasa is "planning to host the country's next Super Cup match abroad," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The top tier of Poland's professional football league is considering a location in Western Europe, "primarily to increase its advertising revenues from the high-profile event." Ekstraklasa CEO Boguslaw Biszof said, "I am confirming that we are currently holding talks related to hosting the Super Cup match abroad, obviously in a country with a large Polish population." The Ekstraklasa "seems to have its sights set on the sponsorship it believes it can generate from gambling operators by hosting outside the country." Poland's strict gambling regulations "prevent foreign-based online betting operators from advertising at local sports events." However, with the Super Cup match organized in a country in which these regulations "do not apply, the Ekstraklasa could allow the operators to purchase advertisements and significantly increase its earnings from the match" (INSIDE WORLD FOOTBALL, 12/2).

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