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Sachin Tendulkar's Cricket Finale Receives Highest Ratings In Eight Years

TAM data sourced from Star Sports revealed that Sachin Tendulkar's farewell test match "was the highest rated test match on television in India in the past 8 years," according to Urvi Malvania of the Indian BUSINESS STANDARD. The match "enjoyed an average viewership of 1.74 million (cab...

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