Menu
Marketing and Sponsorship

Small Firms Want To Use Commonwealth Games Involvement To Promote Business

Ministers are facing demands that British firms supplying goods and services to next year's Commonwealth Games in Glasgow should be allowed to boast of their involvement -- "after it emerged that 151 suppliers to the 2012 Olympic and Paralympic Games are still being gagged by officials," according to Vicki Owen of the London DAILY MAIL. One hundred and fifty-one companies "have been refused the right to promote their involvement in any marketing." Most "have been barred under rules that were designed to protect the exclusive rights of big-name sponsors." The figure, released by the government following a parliamentary question, "has renewed concern ahead of the Commonwealth Games." Of the 151 suppliers that were denied permission, "many of them small or medium sized companies, 108 were firms providing products falling in an 'excluded category,' meaning their line of business is in the same field as one of the major sponsors." Shadow Business Secretary Chuka Umunna said, "I will press Ministers this week to make sure that lessons are learned and similar mistakes are not repeated with next year's Commonwealth Games, which thousands of businesses are helping to deliver." Becky O’Connor, sales and marketing manager at SE Controls UK, which provided temperature control systems for the Velodrome, said, "There were companies that were allowed to benefit and others restricted. There didn’t seem to be any logic to the restriction" (DAILY MAIL, 11/16).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/18/Marketing-and-Sponsorship/Commonwealth-Games.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/11/18/Marketing-and-Sponsorship/Commonwealth-Games.aspx

CLOSE