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Volume 10 No. 25
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Infront Sports & Media Becomes Turkish Basketball Federation's Media Partner

The Turkish Basketball Federation has signed a long-term partnership with Infront Sports & Media. The agreement intends to support the sport's development in Turkey, with the core focus on the TBF's BEKO Basketball League -- making Infront the exclusive global marketing and media partner. The partnership covers media and marketing on a national and int'l level. For the first time, Infront will offer centrally marketed sponsorship packages across the TBL, the second-most popular sports league in Turkey after football. Six exclusive sponsorship packages for brands will be available. Infront will be authorized to distribute the league's int'l media rights, and will also service and sell existing rights moving forward (Infront).