Sweden's SVT, TV4 Blocked From Broadcasting 2014 Sochi Olympics
Swedish state broadcaster Sveriges Television and TV4 "will not be able to broadcast events" from the 2014 Sochi Olympics "after failing to reach an agreement with rights holder MTG," according to THE LOCAL. TV4 confirmed they offered a "seven figure sum" in line with what they usually pay SVT for Olympic broadcasting rights, but were given "short shrift from the Stenbeck family-controlled MTG." Only 5% chose Viasat's sports channels. This is a situation which MTG "is planning to address and the broadcaster has launched a massive advertising campaign to tempt viewers to sign up for its package of channels" (THE LOCAL, 11/5).