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Marketing and Sponsorship

Marketplace Roundup: Ford Becomes Latest Commercial Partner For Glasgow Games

Ford "has become the latest name to be announced as a commercial partner for the Glasgow Commonwealth Games." As part of the package, it will provide more than 1,100 vehicles for use during the Games (THE DRUM, 11/4). ... Germany-based financial institute Deutsche Kreditbank AG (DKB) has extended its title sponsorhip of horse jumping series DKB Riders Tour for another two years until '15. DKB has been a sponsor of equestrian sports since '07 and became the Riders Tour's title sponsor in '10 (DKB). ... Real Madrid will debut "its third uniform, which is orange," against Juventus in a Champions League match Tuesday. Unless UEFA "decides against the uniforms in a pregame meeting early Tuesday, Real Madrid will wear the new uniforms for the first time after they were presented on Sept. 12 and provoked divided opinions among Madrid supporters" (MARCA, 11/4).

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SBJ Morning Buzzcast: May 3, 2024

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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