NBA, Sony SIX Expand Multi-Year TV Deal With More NBA Games Broadcast In India
NBA and Sony SIX announced an expansion of their existing multi-year TV partnership, which will see more NBA games and programming broadcast in India than ever before. Sony SIX will televise up to 14 live NBA games each week during the '13-14 season with all games airing as part of "NBA Mornings on SIX," which will feature live back-to-back NBA games every morning of the week. In total, fans will have access to more than 300 live regular season games, as well as the NBA All-Star Game, Playoffs, and Finals. Sony SIX will promote the daily six-hour programming block across its network of channels and media platforms. A new basketball lifestyle program showcasing the sport off the court and featuring localized Indian content will also be launched and will air weekly in primetime. New apps, games and contests will also help reach fans via digital and social media throughout the upcoming season (NBA).