Turkish Airlines, Euroleague Basketball Extend Partnership Through 2020
Turkish Airlines and Euroleague Basketball will continue their partnership and title-sponsorship agreement for seven more seasons through '20. Europe's premier basketball competition will be known as the Turkish Airlines Euroleague for an entire decade from the start of the original partnership in '10. During their first three years, Euroleague Basketball and Turkish Airlines built a collaboration whose innovations range from social media promotions to mass-market documentary film productions and live in-flight game broadcasts. Among the new features in the agreement is Turkish Airlines receiving partnership rights for Euroleague Basketball’s second competition, the Eurocup, for the duration of the contract (Euroleague Basketball).