Menu
Media

Barcelona Makes Portuguese Ninth Language On Its Website To Engage Brazilian Fans

FC Barcelona has expanded the number of languages on its website to nine, as Portuguese was added Friday. The next project is to add Turkish. Brazil has provided the second-highest number of players to Barcelona, and the country's connection to the team started in the '40s, when Lucidio Batista became Barcelona's first Brazilian player. The club opened a Portuguese Twitter account in June, and it already has 30,000 followers. Brazil has the third-most Barcelona Facebook followers of any country (Barcelona). ... SPORT reported Barcelona footballer Adriano and FC Barcelona basketball player Marcelinho Huertas appear in the team's promotional video for its new Portuguese site. The demand for Barcelona information, "especially in Brazil after the signing of Neymar, is steadily growing" (SPORT, 10/21).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/22/Media/Barcelona.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/10/22/Media/Barcelona.aspx

CLOSE