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Marketing and Sponsorship

Audi Competing With Fly Emirates, Other Real Sponsors For Stadium Naming Rights

Audi, which is already a Real Madrid sponsor, "has taken an advantage in the race to acquire the naming rights for the Santiago Bernabeu, but Fly Emirates is also interested," according to AS. Will it "be the first or last name that the winning sponsor will have?" Could the stadium be named "the Au...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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