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Marketing and Sponsorship

Marketplace Roundup: German Table Tennis Association Partners With Jung Von Matt/Sports

The German Table Tennis Association (TTBL) has partnered with sports marketing agent Jung von Matt/sports. In addition to advertising measures, Jung von Matt/sports will work on commercialization and sponsoring concepts for the TTBL (TTBL). ... Infront Sports & Media has been appointed as the official agency by the Consortium Stade de France. Infront will be responsible for the commercialization of hospitality packages for all events held at the Stade de France in '14-15. Infront France will also offer VIP hospitality for all events carried out at the Stade de France (Infront). ... The Rwanda National Olympic and Sport Committee "have reached an agreement with high-profile Italian sportswear manufacturer, Errea Sport to dress all national teams" (NEW TIMES, 10/5). ... Premiership rugby side Harlequins announced that financial services company IG has joined the club as an official sponsor. The IG logo will appear on the sleeve of the Harlequins playing shirt as well as across items of the matchday and non-matchday training kit. In addition, IG will benefit from stadium branding, matchday activation and player appearances (HRU). ... English Super League rugby side Castleford Tigers announced a new kit sponsorship deal with Crossley Tyres. The agreement will see the Crossley Tyres logo emblazoned on the rear shoulders of Castleford's home and away pro and replica shirts for the duration of the '14 Super League season (Castleford Tigers). ... Financial institution Absa "will not renew its sponsorship" of the South African FA at the expiry of the current deal later this year (SOCCER-LADUMA, 10/15). ... The Lawn Tennis Association announced a four-year extension to its partnership with Nike. The new arrangement, which will begin in January '14, will see Nike step up from official supplier to become an official partner of British Tennis and in doing so assume title sponsorship of tournaments including the LTA staged ITF Junior Int'ls, the British Junior National Championships and the Winter National Tour Finals, while the LTA will continue to oversee the delivery of the Nike Junior Tour in the U.K. (LTA).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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