Sports marketing agency SPORTFIVE and IEC in Sports, two Largardére Unlimited sports marketing subsidiaries, have united to form a media and production hub for activity across Europe and Africa. The two will share a network of contacts, years of experience and a mix of int'l staff members to offer existing and new clients a higher level of agency services. Those services cover media distribution, production and digital innovation. The agencies will engage in mutual cooperation and business activities for the benefit of rights holders, broadcasters and other media partners. Both brands will continue to exist so as to maintain their identities and reflect their market positions (SPORTFIVE). Also, IEC in Sports has renewed its agreement with the Fédération Internationale de Natation (FINA). The agency becomes FINA’s official media agent from '14 onwards and will distribute worldwide media rights to major FINA properties. Under the new agreement, the agency will distribute the exclusive worldwide rights to the FINA Swimming World Cup, FINA Diving World Series, FINA Water Polo World League and FINA Synchronised Swimming World Trophy (SPORTFIVE).
