International Cricket Council Reveals World Test Championship Brand Logo

Int'l Cricket Council CEO David Richardson on Saturday announced that the pathway to the ICC World Test Championship had begun with the revealing of the event brand logo. Richardson explained the concept behind the brand icon, saying, "The ICC World Test Championship logo represents a journey that all the Test playing nations will embark upon over the next four years. It represents the global nature and the epic nature of the event." The ICC WTC icon has been created by Bulletproof, a global agency based out of London and N.Y. The icon is designed to be a moving, physical, three-dimensional form that can adapt and reflect its environment (ICC).