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Marketing and Sponsorship

Marketplace Roundup: Bundesliga Club Augsburg Extends Coca-Cola Partnership

Bundesliga club FC Augsburg has extended its partnership with Coca-Cola for another three seasons. The soft drink producer will continue to provide spectators at the SGL arena with its products. The deal was brokered by sports marketing agency SPORTFIVE (FC Augsburg). ... The German Volleyball League (DVL) has renewed its deal with Japanese sports equipment producer Mikasa. The company will continue to be the league's official ball provider for another three years (DLV). ... Canterbury and England Rugby unveiled the new England home kit, which will be worn by the England squad during all QBE Internationals as well as next year's RBS 6 Nations (RFU). ... Ligue 1 Olympique de Marseille has agreed to a one-year extension to its contract with main partner Intersport. The sporting goods retailer "has backed the Ligue 1 club for the past five years" and first became its main partner in '12-13. The extension "will ensure Intersport remains as Marseille’s main shirt sponsor" through the '14-15 season (SOCCEREX, 10/8). ... Reports in the Italian Press have claimed that Seria A side Inter Milan "will announce a new 10-year shirt manufacturing deal" with adidas on Wednesday (FOOTBALL ITALIA, 10/8).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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