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Volume 6 No. 212
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Eurosport To Make U.S. Broadcast Debut Sept. 28, Targeting Upscale Male Audience

Eurosport has announced an agreement with stakeholder Discovery Communications that will bring its flagship Eurosport TV channel to U.S. viewers for the first time in its 24-year history. Starting Sept. 28, a new Saturday afternoon programming block "Eurosport on Velocity" featuring motorsports highlights will air from 1-3pm, with encore presentations airing every Sunday morning on Discovery’s Velocity channel, the first U.S. cable network targeting an upscale male audience. Velocity introduces four motorsport series to U.S. audiences. The FIA European Rally Championship, managed and promoted by Eurosport Events, the group's expert division in sports event management, the British Superbike Championship, the Silk Way Rally and the Abu Dhabi Desert Challenge (Eurosport).