BT's Marc Watson Says New Sports App To Break 1 Million Download Mark Next Month
BT TV CEO Marc Watson said that BT's new sports app "is expected to reach the 1 million download milestone next month," according to DIGITAL TV EUROPE. Making a keynote speech at the Royal Television Society, Watson said that "though U.K. ratings body Barb does not currently measure the number of app viewers, the trend for people watching online -- whether via a PC, Mac or a mobile device -- was growing and broadband would increasingly be an important platform for television." Watson said, "Television is changing thanks to broadband and that transformation is only going to get more dramatic as customers move to much faster fibre. It is clear that many customers are now watching online rather than via their TV sets and we hope that Barb will soon find a way to capture this important audience." BT said that "more than three million households are already equipped to watch its new sports channels on their TVs -- either via satellite, BT TV or Virgin Media" (DIGITAL TV EUROPE, 9/13).