Tour De France To Remain On Free TV Across Europe As Organizers Agree To New Deal
The Tour de France "will remain on free-to-air television in major European markets including Britain and Italy until 2019 after organisers agreed a new broadcast deal on Monday," according to Keith Weir of REUTERS. Commercial broadcaster ITV "will show the three-week Tour in Britain, while state-owned RAI will screen it in Italy." Pay-TV companies "have made big inroads into the sports rights market in those two countries." British riders from Team Sky, backed by BSkyB, "have won the Tour in the last two years, but the pay-TV company has been unable to secure live rights to the event" (REUTERS, 9/9).