English Football League Signs New Partnership With YouTube
The English Football League "has announced a new partnership with YouTube that aims to give fans access to a raft of free online video content," according to SOCCEREX. Terms of the deal were undisclosed, but the agreement "will see the Football League’s online arm, FL Interactive -- which includes clubs from across the Football League, Premier League and non-league game -- launch official YouTube channels for more than 85 clubs, as well as the Football League itself. " Clubs "will also be able to use the video-sharing platform to showcase content available through their official website and also deliver YouTube content on their website" (SOCCEREX, 9/2).
WOMEN'S GOLF: Organizers said that the re-launch of the Ladies European Tour's YouTube channel has led to the channel receiving a 10-fold increase in subscribers to coincide with live streaming of the 2013 Solheim Cup (Ladies European Tour).