Marketing and Sponsorship

32Red Expands Brand In Italy By Partnering With Serie A side Bologna FC

8.28.2013

British casino brand 32Red "has partnered" with Serie A side Bologna, becoming an official sponsor for the '13-14 and '14-15 seasons, according to Jennifer Faull of THE DRUM. The online casino "is looking to expand its brand in Italy," where it has been licensed since November. The deal "includes both on and offline co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club website" (THE DRUM, 8/27). Global online sports book SBOBET operator Celton Manx Isle of Man has signed contracts with five Premier League clubs to be their official Asian betting partner for the '13-14 season. The clubs are Hull City, Norwich City, Southampton, Swansea City and West Ham United. The agreement will see the SBOBET brand promoted on the Premier League clubs’ LED pitch-side perimeter ad hoardings during all home games (Isle Of Man).

PREVIOUS Inter Milan Signs 10-Year Nike Deal Worth $267M Ahead Of Erick Thohir Takeover NEXT German Sports Marketing Index Falls Three Points As Confidence In Industry Slows Down

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/08/28/Marketing-and-Sponsorship/32Red-Bologna.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/08/28/Marketing-and-Sponsorship/32Red-Bologna.aspx