German public broadcaster ZDF "has recorded top ratings for its broadcast of the 2013 IAAF World Championships from Moscow," according to Sidney Schering of QUOTENMETER. The top-rated event on Sunday "was as expected the men's 100m final," which started at 7:45pm. The final, won by Jamaican Usain Bolt in 9.77 seconds, attracted 4.62 million viewers. The number translated into a 19.1% market share. In the target demographic 14-49, the race obtained a "fantastic 15.1% share." Ahead of the men's 100m final, the women's 10,000m final reached a market share of 17.5% and 11.4% in the target demographic, while 3.86 million viewers tuned in at 7:20pm. Another "successful event was the decathlon javelin throw event," which started at 5:05pm, and attracted 2.76 million viewers. The number equaled a 19.6% market share. In the target demographic, the throwing event obtained a 12% share (QUOTENMETER, 8/12).
U.K. NUMBERS: In London, Mark Sweney reported Bolt's "rain-drenched win" in the 100m final attracted a peak audience of 4.6 million on Sunday night. BBC1's coverage of the final "attracted an average audience of about 4.3 million" at 6:50pm. The Sunday afternoon session of the World Championships "managed an average of 2.9 million viewers and a 20.8% share of the audience" from 3:30-7:05pm. On Saturday, "about 2.8 million viewers tuned in at just after 4pm to see" Mo Farah win a closely fought World Championship 10,000m title against Ibrahim Jeilan (GUARDIAN, 8/12).
BUNDESLIGA: DWDL's Alexander Krei reported German pay-TV channel Sky "received high ratings for its broadcast of Sunday's Bundesliga games." The match between Mainz and Stuttgart, which Mainz won 3-2, attracted an average of 440,000 viewers and had a 4.1% market share. The second game between Schalke and Hamburg, which ended in a 3-3 draw, was watched by 630,000 viewers and obtained a 6.3% share (DWDL, 8/12).
