BT Sport Breaks 1 Million Customer Mark In First Three Months Between May And August

More than one million households "have signed up to the new sports channel offered by BT in its first three months, although the majority are existing broadband customers who are taking the service for free," according to John Reynolds of the London GUARDIAN. BT Sport "is aiming to rival BSkyB by airing sports content including Premier League football for the first time." The one million mark "has been reached between" May 10 and Aug. 10. By comparison, Setanta, a previous challenger to BSkyB's dominance, "took four months to reach the 1 million customer mark, though they were all paying customers" (GUARDIAN, 8/12).