Bleacher Report Targets U.K. Market With New Home Page, Team Stream App
Bleacher Report has introduced a new home page and version of its Team Stream mobile application targeted for the U.K. audience. Located at bleacherreport.com/UK, the online destination will contain news and commentary on football, cricket, rugby, F1 and other sports of interest to the U.K. market. To support the initiative, Bleacher Report has boosted its int'l editorial team, as former Eurosport Managing Dir Lee Walker has been hired as managing editor of Bleacher Report's U.K. operation and will report to company Co-Founder and Chief Content & Product Officer Dave Finocchio. Walker will lead a team of more than 50 writers, editors, and contributors.