Welsh Rugby Union Signs Three-Year Sponsorship Agreement With Dove Men Series
July 24, 2013
The Welsh Rugby Union has signed a new three-year sponsorship agreement with Unilever brand Dove Men+ Care -- making the multinational consumer goods company a principal partner until '16. The seven-figure deal secures title sponsorship of Wales' Autumn fixture schedule for the next two seasons, beginning with 'Dove Men Series' clashes with South Africa, Argentina, Tonga and Australia this November, and also extends to cover preparatory matches played at the Millennium Stadium prior to Rugby World Cup 2015. Dove Men+ Care has also sponsored individual fixtures against Australia in '11 and the Rugby World Cup "warm-up matches" earlier that summer. The two organizations have reached a longer term agreement to work together as principal partners (WRU).