Multimedia group Mediapro President Jaume Roures, whose company is "the leading rights holder" for live TV coverage of La Liga matches, wants to "see more matches played between mid-day and 4pm on Saturdays and Sundays," according to INSIDE SPANISH FOOTBALL. Roures said that "not only will such a move help improve viewing audiences in the key Asian market, but that it also will be more beneficial to the clubs." Roures: "The clubs are seriously considering the proposal for this season. We’ll see what the final outcome of the discussions is. Ultimately, television would benefit from this, but the primary beneficiaries would also be the clubs." The "El Clasico" confrontations between Barcelona and Real Madrid are known to attract some of the highest TV audiences in world football. Roures indicated that he is trying to encourage the clubs to "accommodate the idea of mid-day matches." Roures said, "Given the difficulty of making our presence felt in Asia, playing such matches between mid-day and 4pm would be the best time" (INSIDE SPANISH FOOTBALL, 7/15).
