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Marketing and Sponsorship

Real Madrid, Germany's Mesut Özil Switches Personal Sponsor From Nike To Adidas

Real Madrid and German int'l midfielder Mesut Özil "has abandoned Nike, which until now had been his personal sponsor," to sign a new contract with adidas, according to AS. The contract "is of a lengthy duration," according to adidas. Özil, 24, said, "During my conversations with adidas, I have always felt at home. I use adidas clothing with Germany and with Madrid, and now the circle has been closed." Adidas highlighted Özil's popularity with fans -- he currently has 10.4 million followers on Facebook and 2.4 million Twitter followers (AS, 7/11).

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