Menu
Marketing and Sponsorship

Karl-Heinz Rummenigge Accuses Nike Of An Intentional Ambush Maneuver At Götze Intro

The controversy surrounding Mario Götze wearing a Nike shirt during his introduction at adidas-supplied Bayern Munich continues as Bayern Exec Board Chair Karl-Heinz Rummenigge "accuses Nike of an intentional ambush maneuver," according to Althoff & Volpe of BILD. Rummenigge said, "I'm disappointed in Nike. It isn't fair play what it has purposely played." The club had to apologize to shareholder adidas and fined Götze €20,000 ($25,700). In addition, Jan Kirchhoff, who was also wearing a Nike shirt at his introduction, and Mario Gomez, who was wearing a Nike hat at the club's training camp, were each fined €10,000 ($12,900). Rummenigge: "They contribute a nice amount to help flood victims." He added, "We will not put up with something like that again" (BILD, 7/7).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/09/Marketing-and-Sponsorship/Bayern-Munich-Nike-adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2013/07/09/Marketing-and-Sponsorship/Bayern-Munich-Nike-adidas.aspx

CLOSE