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Marketing and Sponsorship

Marketplace Roundup: Sheffield Wednesday Announces Bartercard Will Sponsor Club's Kit

League Championship Sheffield Wednesday announced that exchange market leaders Bartercard will sponsor the club's away shirt for the '13-14 season. The kit will be unveiled at the SWFC Owls in the Park community fun day this weekend (Sheffield Wednesday). ... Anadolu Efes Istanbul has won the Euroleague Basketball gold Devotion Marketing Award for '13 (Euroleague Basketball). ... Man City has signed a two-year partnership in Thailand with est Cola to make it the official soft drink partner in Thailand (Man City). ... Barcelona has extended its partnership with financial institution MoraBanc through '15. MoraBank becomes the club's only regional partner in Andorra (SOCCEREX, 7/3).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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