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Marketing and Sponsorship

Marketplace Roundup: Swiss Super League Side FC Zürich To Lose Title Sponsor TalkEasy

Swiss Super League club FC Zürich will lose its title sponsor TalkEasy. The telecom and entertainment specialist will not extend the contract with the club, which is set to expire at the end of the season (FC Zürich). ... Toyota has become the official car supplier for the Rugby Football League in the U.K. and to England head coach Steve McNamara. Under the three-year agreement, Toyota will provide the RFL with a fleet of 50 U.K.-built Auris hatchbacks. These will be used across the organization, principally by performance and development staff, and are expected to cover more than a million miles per year (THE AUTO CHANNEL, 7/1). ... P&N Bank has been named the official member partner of the Australia National Basketball League's Perth Wildcats (P&N Bank).

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SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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