Abu Dhabi's Yas Marina Circuit Sets Up Marketing Tent Outside British Grand Prix
For a second successive year, the UAE's tourism authority "hosted a fan zone" inside Whittlebury Park Hotel during the British Grand Prix and "erected a tent in the adjacent campsite in a bid to encourage local motorsport spectators to consider seeing their next race in the UAE capital," according to Gary Meenaghan of THE NATIONAL. At last year's washed-out race in England, T-shirts carrying the slogan "It Never Rains In Abu Dhabi" proved popular. This year, the slogan emblazoned across the waterproof ponchos being distributed at the UAE capital's Silverstone sanctuary on Saturday read: "Abu Dhabi: Soaked in Sunshine." Visitors to the pavilion "were also gifted Etihad Airways blankets, Arabic coffee, henna tattoos and -- crucially -- complimentary Wi-Fi." Yas Marina Circuit Sales and Marketing Dir Nick McElwee said, "We get all the data when people register for the Wi-Fi and that allows us to keep in touch. We are at about 17,000 this year" (THE NATIONAL, 7/2).